“Nation of the East”



RueBelle’s relationship with Estnation is one that goes back to 2007, when this elegant Tokyo store with roots in the Harijuku district began carrying the Maui based jewelry line. With its name drawing upon the idea of “Nation of the East”, Estnation seeks to share the unique energy and personality of Tokyo with the world. The dream of Yurakucho, Estnation founder, is realized within its store where east meets west seamlessly. Putting a genuine emphasis on quality, a selection of international brands are featured against the shoji lined walls, while the strong use of vertical lines embodies traditional Japanese culture in the ever-changing world of high fashion.